Banner Ads
This is a spec banner ad campaign for The New Yorker magazine to sell their digital subscription. The tone is similar to the magazine’s previous ad campaigns, with classical illustration and a clever, fun sense of humour. Insightful, intelligent, promotional.
Discover the world….
….with a digital only subscription.
The Creative Challenge
The creative brief was to create one dynamic banner ad - three frames that loop three times before finally stopping on the last frame. The button/link needs to take them to the digital subscription page on The New Yorker website.
The Audience
Readers ages span 30–50 with household incomes of 75K+. They are tech-savvy and are interested in current affairs, politics, and the arts. They are already familiar with The New Yorker, but are not current subscribers.
My Approach
In my estimation, those who read The New Yorker are more interested in how The New Yorker writes about current affairs, politics and the arts, rather than the events themselves. They want to live vicariously through it.
I have placed the readers in the advertisements in the most iconic cultural destinations in the world, and yet they choose to experience it by reading The New Yorker.
Yes, I am on holiday, but nothing beats the opinion of The New Yorker, not even The actual Pyramids, The Great Wall of China, nor The Vatican City as it elects a new Pope.
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