Web Pages

This is a spec ad for CHEETOS.

The Creative Challenge

The creative brief is to create a webpage for a Cheetos College Contest or Giveaway for college students to win a free supply of Cheetos for the duration of their college years. If they type in their first names, email addresses, and phone numbers into a form, they will be entered into the contest directly.

The ad must be bold, fun, exciting, sassy/saucy/cheeky, promotional, and urgent.

ALL DAY AND ALL NIGHT

The Audience

Students aged between 18–22. They already know and like Cheetos. 

My Approach

My idea was to use the edgy tone of the Cheetos mascot, Chester Cheetah. The story of the ad is told in his voice.

I was also interested in frat house initiation ceremonies and how a nerd guarantees popularity, especially with women.

So the image is a bawdy scene of a nerdy student taking part in a drinking game, but the alcohol is replaced with a massive bowl of Cheetos - you guessed it,  the Cheetos that he won in The Great Always Hot For Cheetos College Giveaway.

Now he has a USP in college. He is on the map. He will always be the Cheetos guy.

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