Sales Letter
This is a spec sales letter selling The Boston Organics Corporate Program.
The Audience
The sales letter is aimed at office managers in the Boston area in companies with 50–200 employees. These office managers are charged with making their companies’ offices as pleasant, healthy, and enjoyable as possible. One of their most challenging tasks is managing lunch and snack orders for the office.
The Creative Challenge
Boston Organics want the sales letter to persuade the managers to call the Boston Organics Corporate Program or visit the website to set up a consultation with a representative and sign up for the programme.
The benefit for the consumer would be that Boston Organics offers FREE weekly or bi-weekly deliveries of healthy, locally grown produce and created snack items.
The tone should be friendly, sincere, informational, and helpful.
My Approach
My letter focuses on what a hard job Office Managers have in running large offices and keeping everyone happy.
Staff are MAD about what’s for lunch. If the lunch is good, the afternoon in the office is wonderful. If the lunch is mediocre, everyone is in a bad mood.
So this letter stresses that it feels the pain of the managers AND offers a solution - good food, ecologically and organically sourced, with a flexible FREE delivery service to your doorstep.
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