Direct Mail
This is a spec ad.
The Creative Challenge
Pure Impact Boxing Gym were looking for a direct mail advertisement to entice new fitness conscious clientele into the gym with a free three-day pass.
They have some of the most efficient and challenging workouts available in all of Denver, with flexible training and one-on-one sessions.
The gym is open from 5am–11pm daily, and classes and sessions are available at all times.
My Approach
My idea was to work on a double sided postcard with a cinematic central character feel to inspire the reader, and future gym members, to take up the challenge to achieve the body of the model that is used on the front cover.
I also wanted to hit an aggressive and challenging campaign with the headline, with the idea that anyone reading it would answer in their head - HELL YEAH!
The front cover is the enticement with the head line the model, who is in mid boxing flow. The back of the postcard has all the details about what the gym has on offer.
ARE YOU ENOUGH OF A FIGHTER TO GET THE BODY YOU WANT?
The Audience
The clientele are fitness conscious 22-38 year olds who take their workouts very seriously and are always looking for ways to optimise their workouts.
They have busy schedules and need gyms that have extended hours to accommodate them.
Love what you see?
Drop me a line.